the computer knows who I am

This is what trips me out about the whole internet experience, experiences like the one I just had.  I was going through my semi regular regimen of reading various rss feeds when I came across this article on Wired: Two AI Pioneers. Two Bizarre Suicides. What Really Happened?

What's interesting is the not only the content of the article, which is excellently written, but also the form of the article.  Look at the way it uses links and what I'll call insets, those windows within the browser window, which are in fact mini browser windows.  Weird.  I know I'm in the Googleverse when I just happen to be on an article on Wired and when I look at the insets it has for quoted Google based sites I see a "Hi, ________".  That inset knows who I am!

I read an article about artificial intelligence.  My computer and the internet know who I am.